Forward Giving. For Good. Brand Identity

THE CHALLENGE

Launching a nonprofit is about more than just structure—it’s about building a movement. Forward Giving, a women’s giving circle, needed to establish its identity, attract members, and create a sense of community among like-minded women committed to supporting underserved populations.

The challenge was to:

  • Develop a compelling brand that reflected purpose, empowerment, and collective impact.

  • Create a digital presence that would inform, engage, and inspire potential members.

  • Provide clear, professional materials to support fundraising, meetings, and outreach efforts.

As a new organization, Forward Giving needed a strong visual identity, storytelling strategy, and marketing foundation to grow its membership and drive meaningful change.

Forward Giving Website

THE INSIGHT

Successful nonprofits don’t just raise money—they build engaged communities. Forward Giving’s model centers on education, collaboration, and action, bringing women together to learn about urgent social issues and pool resources for high-impact grants.

To make this work, the brand needed to feel both aspirational and accessible, empowering women to see themselves as changemakers. Every touchpoint—from the logo to the website, social media, and event materials—had to reflect clarity, inclusivity, and purpose.

Additionally, strong messaging and consistent branding would reinforce Forward Giving’s vision and credibility, encouraging long-term commitment from members.

Forward Giving Marketing Materials

The solution

Kaboom Construction crafted a cohesive brand identity and digital strategy that positioned Forward Giving as a trusted, inspiring force for change. We developed a modern logo and tagline, built a user-friendly website (fwdgiving.org), and created social media templates to engage and grow their audience. Additionally, we designed event materials, signage, and presentations to support fundraising and community outreach, ensuring a consistent and impactful presence across all platforms.

Launched in 2023, Forward Giving has already raised over $150,000 to support underserved communities, proving the power of collective giving. With a strong brand and digital presence, it has successfully built a growing network of women committed to learning, giving, and making a difference—together.

By providing strategic branding and marketing support, Kaboom Construction helped bring Forward Giving’s mission to life, setting the foundation for long-term impact and growth.

Learn more about the Giving Circle movement: whatisagivingcircle.com