SAILING YACHT EROS

THE CHALLENGE

Sailing Yacht Eros, a 115-foot classic sailing yacht built in 1939, needed a brand transformation to appeal to modern luxury travelers while preserving its rich maritime heritage. When the new owners acquired the vessel in 2016, its interiors were worn, and the branding lacked the sophistication required to attract high-end charters. To compete in the luxury charter market, Eros needed a refined brand identity, a fresh yet timeless logo, and marketing materials to capture the attention of charter brokers and elite travelers.

the insight

Luxury travelers seeking a sailing experience desire both authenticity and comfort—the charm of a classic yacht with the conveniences of modern design. To position Eros as the ideal blend of rugged adventure and elegant relaxation, the brand needed a visual identity that exuded sophistication while staying true to its maritime roots. A clean, modern typeface paired with traditional navy and anchor elements would reflect both heritage and refinement.

the solution

Kaboom Construction developed a timeless brand identity for Sailing Yacht Eros, including a sleek new logo that balanced tradition and modernity. Marketing materials were designed to entice charter brokers, showcasing Eros as the perfect vessel for luxury-seeking adventurers. A cohesive brand presence across print and digital platforms helped secure high-profile clients, leading to a consistent nine-year charter record and positioning Eros as a sought-after location for luxury fashion shoots with brands like J.Crew, Louis Vuitton, Tory Burch, and Burberry.